Evaluation

Evaluation

To note, the magazine issues gave two options on what specific topic I had to use: a summer and winter collection or a special issue (Halloween, Christmas, etc). I chose the summer and winter issue for my magazine.

My aim for the coursework is to appeal towards a target audience of 16-21 year old demographic, as it was the basic needs for consumerism within a young adult demographic. The aim is to have the specific topic appeal more towards the target audience, gaining their interest.

This then links up with the genre that I had chosen for my magazine: a mature, modest fashion ware towards Muslim women. Hen doing my research, I  noticed how only one prominent Muslim modal was present for my analysis: Halima Aden, an American Somali women who is known for breaking off stereotypes by being featured in a variety of chic and elegant magazines that depicts her different fashion ware, whilst still donning the hijab. Using her as an inspiration, I analysed the types of outfits she’d wear, as well as key elements that are represented on her clothes. For example, in her Allure issue, she is shown prominently wearing red, blue and white colours, being a symbolism of the American flag (a way of her embracing her identity as Muslim Somali American women).

The way I incorporated my genre was through the ideas based around two features: the way the models are wearing the specific clothes and poses and the layout of the double page spread of the magazine. To note, the summer genre is focused on the Muslim fashion ware within the urban summer atmosphere, an idea of how Muslim women can dress appropriately within a hot weather in a modern society. The winter addition had a varsity of unique clothing ideas that can be worn and adorned (winter time being a time of people layering their clothes). In one example, I used the Elle magazine of Halima Aden to annotate how she used layering of clothes, as well as the specific colour scheme she kept present to match well with. For the spread out, I used a copy of allure magazine to annotate how the modal is composed, the article layout itself, etc.

When it comes to regulation, it’s important to understand the issues that surround it. New laws are introduced every year that effect introduced businesses. It’s therefore important that the components within the magazines (as well as the one being made) are either credited or include original content. Failing to do so would cause legal issues.

In order to keep the ranged target audience, I had to make sure that the magazine used for an inspiration had the content that would satisfy them. Since the demographic were that of young adults, I would have to make sure that the types of fashion used would be ones that aimed for a mature but stylish tone, which would therefore gain an interest towards the target audience. The colour scheme should also be kept at a limit, using some that would gain more appeal. For example, neon colours wouldn’t be used, as they appealed more towards the younger demographic.

During the production, I was able to creatively design a mood board, needed as a basis for my magazine design. Specific colours and designs easily matched with my main aim. If future improvement were needed, it is to analyse moreover of the specific double page spread of a magazine, annotating more features needed for my own double page spread that I would create.